Let Us Practice Our Goodness          
Help Others Pursue Their Own 
Let All Goodness Thrive in Unification       
For a Society of Great Harmony
EOG Looks for Material Abundance
Practical Ways to Peaceful Mind and 
Co-Existence and Co-Prosperity of All Beings
Altruism at Core   Let's Us Make a World of Goodness
We Connect Chinese and Western Intelligentsia and 
Business Elites with a Platform of Goodness
for Global Happiness and Peace
Reshape Corporate Values Motivated by Altruism
Reconstruct Business Model by Harmonious Unification
Make a New Business Ecology that Benefits All Parties
A Cross-Border Integration Platform of Goodness 
that Provides Growth Path in a new Era
for Business Transformation and Innovation
    Outstanding entrepreneurs and entrepreneurship are a nation's most important resource.
                                                                                                                   —Peter F. Drucker, father of modern management

    China has no shortage of big companies, but it needs great companies more than ever that can lead values of the era!
                                                                                                               —Rey Sheng Her, initiator of Global Goodness Studies

    Core  Content 

    The Wisdom of Philosophical Chinese Essence and Systematic Western Techniques

    As the impermanence and uncertainty of the world becomes the norm, the challenge of enterprise management increasingly points to spiritual value construction instead of management systems.

    The classic management theories of the West focus on system construction and the integration of ethical and moral requirements, economic goals and management process; while the management wisdom of the East pays more attention to the humanistic cultivation and reshaping the core values of the enterprise and corporate culture.
    Goodness is not only building bridges and paving the way and donating money for charity, but means altruism and harmonious unification.
    Altruism means not only giving benefits, willing self-sacrifice and selflessness.
    More importantly, altruism gathers strengths from all sides:

    If you can benefit employees, you will have solidary staff members and improved efficiency of the enterprise;
    If you can benefit customers, you will gain greater advantages and economic benefits;
    If you can benefit upstream and downstream manufacturers and partners, you will realize win-win;
    By making strong teams and benefiting society, we will have enterprises that last hundreds of or even thousands of years.

    Wealth through Goodness—Reshape Corporate Culture and Rise to Future Challenges

    Core   Contents

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